Novacolor was first established in 1982 in Forlì, one of the most productive areas of Italy. In 2009 Novacolor became part of the San Marco Group, a leading Italian Group in the production of paints and varnishes for the professional building industry, with 8 manufacturing plants worldwide. Thanks to the intuition and creativity of its people, marketing strategies and knowledge of the market as well as the careful selection of innovative raw materials, Novacolor has expanded worldwide, offering architects and designers a complete assortment of textured effects and mineral plasters for both interiors and exteriors, as well as wall coatings for contemporary and historical town settings.